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About Us

Chain Reaction is a jewelry line created by Indonesian jeweller, Dea Adeline. First launched in August 2011, her jewelry line has a cult following in Indonesia for its eclectic style, intricate hand work pieces and artisan touch.
The name “Chain Reaction” was specially picked to highlight the basic element behind each design – the chain. Figuratively, it is hoped that this label will indeed create a chain reaction of styles and looks true to its name.
Every piece of Chain Reaction’s jewelry is handmade and created to be versatile.  Each comes with that classy yet raw, twisted edginess.